Towards Synergy

Towards-SynergyTowards Synergy showcases images and stories about leadership principles reflected in nature.

This is the second book by Lou Coetzer and was developed in conjunction with the Da Vinci Institute.

To view a short promo version of the book, click on the image of the cover.



 Leading corporate executives’ views on Towards Synergy

The observation of wildlife behaviour and the drawing of parallels with that of humans is not new. Neither is the distillation of animal leadership themes from such behaviour and the application thereof to modern corporate leadership and management practices revolutionary. However, Lou Coetzer’s personal knowledge, experience and understanding of these matters together with his internationally recognised photographic skills are combined here to produce something that is really unique.

The culmination of many years behind the lens has resulted in a series of images that have no equal. These, coupled with Lou’s experience as a successful entrepreneur in his people-orientated wildlife safari business, have resulted in a book that will not only grace the coffee tables of nature and photography enthusiasts alike, but will also fittingly find a prominent place on the desks and bookshelves of the contemporary business leader.

Duncan Blackburn, Executive Director – Karbochem

Business leaders need a vision. Once they have it, they need to communicate that vision while persuading others to embrace it. But they also have to be prepared to adapt their vision to ever changing circumstances and above all, avoid the daily risks that it might provoke.

Leaders in the animal kingdom are no different. They lead from the front, alerting their followers to ever-present dangers and constantly adapting their direction to avoid these. They are the first to encounter danger and are willing to die in defence of their followers.

For thousand of years leaders in the animal kingdom have had both the heart and the head to lead their species to survive and prosper. Our world would indeed be a better place if our leaders were to lead with the same fortitude and inspiration. It would be a better place if the whims of the individual were subordinate to the real needs of the community.

Few people are better equipped than professional photographer Lou Coetzer to unveil the intricacies of leadership in the animal world. His own business successes coupled with his life-long study of behaviour in the animal kingdom have enabled him to draw some interesting parallels in leadership protocols. As a result of Da Vinci Institute’s collaboration in producing this publication of award-winning photographs, the images can be appreciated in the context of a new and refreshing perspective on leadership.

Rudolf Pienaar, Divisional Director – Growthpoint Properties

Journey into a world of spectacular glimpses of the beauty of nature, through the expert lens of Lou Coetzer and be inspired by the life and business insights offered by nature. This is an exciting, inspiring and engaging collection of brilliant images and stories that will leave you needing more, reflecting on unique nature lessons and motivated to capture the magnificence of Lou’s images yourself!

Anton Musgrave, Senior Partner – FutureWorld International